Form warm and long lasting business relationships by serving our customers with the highest level of service possible.


  • Belief in Vertical Integration
  • Get Rough Diamond from Mines & Create Fine Jewellery


  • Promote Responsible Business Practices
  • Prevent Bribery & Facilitation Payments to gain any advantage
  • Adhere to Anti Money Laundering & Control of Financing to Terrorism Regulations
  • Comply with Kimberly Process and World Diamond Council System of Warranties
  • Protect the Diamonds & Jewellery from Theft & Substitution and Correctly Disclose Quality
  • Support Prevention of Employment of Children and Young Persons
  • Prevent Forced Labour & Discrimination amongst Employees
  • Uphold Fundamental Human Rights and the Rights of Employees
  • Provide a safe and Healthy work place & Prepare for Contingencies
  • Reduce Environmental Impact of Operations
  • Control use of Hazardous substances
  • Comply with all Applicable Statutory & Regulatory requirements